Food Chiasma in Scotland – by Design in Action

5 MARCH 2013

Rural Scotland is renowned for an exceptional range of foods created by a vibrant community of artisan producers. This Chiasma event will bring together food producers with the design community, academics and other interested individuals and organisations to identify opportunities to build on new and existing markets without losing sight of the unique nature of the produce.

Design In Action LogoFood Chiasma
The aim of this Chiasma is to generate new ideas for the food sector. Successful applicants will form teams within the Chiasma and will make iterative pitches of their solutions to an expert panel. Teams will constantly evolve their ideas and a final pitch will enable the resultant IP to be captured and considered for funding and development.

Design in Action has allocated up to £20,000 (per idea) and a range of support services to prototype ideas arising from the Chiasma process. These prototypes will offer transformative approaches to helping Scottish-based artisan food companies build new opportunities.

The Chiasma is an invaluable introduction to innovative design working methodologies that participants can apply to their own work or practice. It is a unique and exciting mode of continuous professional development. The Chiasma also offers a valuable networking opportunity that allows for deep relationship building with fellow attendees.

The aim of this Chiasma is to create new ideas for the food sector, specifically looking at new opportunities for artisan food companies in Scotland.

Chiasma Participants
The right mix of participants is an essential ingredient for innovation. Applications are encouraged from the following individuals / collectives: businesses, academia, designers, users, organisations, charities, and professionals in the field. You must be willing to share ideas, speculate on future developments and collaborate to address the issues and challenges facing businesses in this field.

Successful applicants will form teams within Chiasma and will be expected to pitch their solutions to an expert panel to gain feedback. Teams will therefore be constantly evolving their ideas and a final pitch will enable the resultant IP to be captured and considered for funding and development. Design in Action has allocated up to £20,000 and a range of support services to prototype ideas arising from the Chiasma process.

Aside from potential idea generation participants will be exposed to innovative design methodology that can be an asset for continuous professional development. Participants will also have valuable networking/relationship-building opportunities with fellow Chiasma attendees outwith their specific field.

Enjoy the Taste of Scotland, 2008 by Falling Sky - Found on Flickr http://www.flickr.com/photos/jonnagl/2441819566/ (Creative Commons: by-nc-nd/2.0/deed.en)

About Design in Action (DiA)
Design in Action (DiA) is an Arts and Humanities Research Council (AHRC) funded Knowledge Exchange Hub. DiA is based at the University of Dundee, Duncan of Jordanstone College of Art and Design (DJCAD) in Scotland.

Design in Action will develop and evaluate new opportunities for commercialisation in the sectors of Food, Rural Economy, Sport, ICT and Wellbeing using design as a strategy. Its remit is to support and grow companies in Scotland by using design whilst also being business focused. DiA aims to extend Scotland’s competitive advantage at home and internationally.

Design in Action has created interactive innovation events, called Chiasma, to engage with business opportunities identified through the university research base. Industry, designers and academics will work together to build new thinking around complex problems (pre-identified by both industry and researchers). The generated Chiasma ideas will therefore be embedded into this context providing transformative solutions.

How to Apply
The deadline for applications is Monday 11th March 2013 at 16:00. If selected as a participant some of your details in the Application Form, will be made available to other participants to facilitate networking prior to and during the event.

Practical Information
For more information, please read the Food Chiasma Call for Participation.
To apply, click here.

Date: 29th and 30th April 2013
Location: Oakwood Cookery School, Forres Road, Elgin, IV30 8UN
Accommodation: Eight Acres Hotel, Morriston Road, Elgin, IV30 6UL
Cost: 2 days committed engagement (food / accommodation provided)
Closing date: 16.00, Monday 11th March 2013

Any queries regarding application to / participation in Chiasma should be addressed to:
Knowledge Exchange Hub Design in Action
Queen Mother Building, University of Dundee, DD1 4HN
Email: enquiries@designinaction.com
Tel: 0044 (0)1382 385361

(source: DesignInAction)

Credits: Image on top of the website: Enjoy the Taste of Scotland, 2008 by Falling Sky – Found on Flickr (Creative Commons)