EUROTRANSMEDIA: ahead of the transmedia revolution

24 SEPTEMBER 2013

The EUROTRANSMEDIA project, funded by the EU’s FP7 Regions of Knowledge programme, has kicked-off on September 20th 2013 to deal with the ‘transmedia-related economy’ all along its value chain.

The transmedia revolution
Our world has embarked on a new form of storytelling known as transmedia or multi-platform. Although transmedia is a ‘technology-driven’ sector, in Europe it suffers from fragmented R&D efforts. Given the media industry’s economic significance and importance, Europe needs to prepare for the transition from mono-media to transmedia.

Transmedia is the key to providing content for today’s ‘always connected’ society as its growth will impact tomorrow’s technological developments and job opportunities. The EUROTRANSMEDIA project, funded by the EU’s FP7 Regions of Knowledge programme, will deal with the ‘transmedia-related economy’ all along its value chain.

The EUROTRANSMEDIA Project
The main goal of the EUROTRANSMEDIA project is to develop cooperation between all the stakeholders along the value chain (industrials, SMEs, research labs, academics, and public authorities) to address the transmedia revolution with innovative solutions and stimulate economic development at European level. By cooperating with targeted international regional clusters, EUROTRANSMEDIA will strengthen their capabilities to anticipate the industry’s needs and to rapidly direct the research results back to manufacturers and companies. Transmedia is the key to providing content for today’s ‘always connected’ society as its growth will impact tomorrow’s technological developments and job opportunities.

Within the technology industry, transmedia is an extremely fast-evolving area which needs to be very innovative in order to survive in such a competitive market. Although transmedia is a ‘technology-driven’ sector, in Europe it suffers from fragmented R&D efforts. Given the media industry’s economic significance and importance, Europe needs to prepare for the transition from mono-media to transmedia. Therefore, the EUROTRANSMEDIA project will rise to the challenge by gathering media clusters to bridge digital content with emerging technologies.

EUROTRANSMEDIA: an Introduction
Acronym: EUROTRANSMEDIA

Title: Gathering media clusters to bridge digital content with emerging technologies

Partners: Cluster Twist ASBL (BE), Cap Digital Paris Region (FR), Pole Media Grand Paris (FR), Interface Europe(BE), Media Evolution Southern Sweden AB (SE), Media Evolution AB (SE), Barcelona Media (ES), Mittetulundusuhing Eesti Digikeskus (EE) and Service Public de Wallonie (BE).

EU contribution: €1.951.263

Duration: 36 months

(Source: ec.europa.eu and Barcelona Media)
Credits Image: Social Media Tools by Jason Rhode – Found on Flickr (Creative Commons)