Meet the CE-E Robot!

21 NOVEMBER 2012

This dancing, digital creation is a vital part of the new European Toy Safety Campaign which was recently launched by the European Commission.

The CE mark assures costumers that a product meets the EU safety rules. With the help of the CE-E robot, the aim is to raise the awareness of the CE mark, as well as provide general tips for parents on toy safety.

By joining forces with the European creative digital industry, the European Commission has secured a very catchy way of reaching a broad audience for its Toy Safety Campaign.

Watch the video: