Open Call: members for the Policy Learning Platform

29 MARCH 2012

To fully unlock the potential of the creative industries the European Commission’s Directorate-General for Enterprise and Industry has established the "European Creative Industries Alliance" (ECIA) in December 2011. The Policy Learning Platform of the ECIA has been set up aimed at pulling together regional and national policy-makers to develop "better practice" in support of creative industries. The main task of this platform is to steer and further promote the ECIA through the open method of coordination. Through this Open Call the ECIA is looking for candidates for the Policy Learning Platform. Deadline for submission of applications is postponed until Tuesday 17 April 2012.

1. Context of the European Creative Industries Alliance
The creative industries represent highly innovative companies with a great economic potential and are one of Europe’s most dynamic sectors, contributing around 3% to the EU GDP, with a high growth potential, and providing quality jobs to around 6.7 million people across the EU-27 countries. Furthermore, cultural and creative contents play a crucial role in the deployment of the information society, putting value to investments in broadband infrastructures and services, in digital technologies as well as in new consumer electronics and telecommunication. Beyond their direct contribution to GDP, the creative industries are also important drivers of economic and social innovation in many other sectors through their spill-over effects. Europe’s creative industries thus offer a path towards a more imaginative, more cohesive, greener and more prosperous future.

To fully unlock the potential of the creative industries requires new policy approaches. Therefore, the European Commission’s Directorate-General for Enterprise and Industry has established the “European Creative Industries Alliance” in December 2011 as part of the “Industrial Policy” and “Innovation Union” flagship initiatives following a call for proposal. The European Creative Industries Alliance is across-sectoral policy initiative that combines policy learning with 8 concrete actions on innovation vouchers, better access to finance and cluster excellence & cooperation. It is an open platform that brings together policy-makers and business support practitioners from 28 partner organisations and 12 countries.

The overall aim of the European Creative Industries Alliance is to shape a community in Europe that actively supports creative industries as a driver for competitiveness, job creation and structural change by developing and testing better policies and tools for creative industries. The objective of the Alliance is to mobilise additional public and private funding of €100 Mio in support of creative industries, e.g. by better using Structural Funds. It will promote spill-overs and the more effective use of all forms of innovation and creativity throughout the economy as well as the emergence of new industries that combine knowledge and creativity with modern technologies, in particular ICT for innovation. Thereby, the Alliance will contribute to the modernisation of the European economy in general and to the implementation of the Europe 2020 Strategy.

2. The role and contribution of the Policy Learning Platform
The Policy Learning Platform of the European Creative Industries Alliance has been set up aimed at pulling together regional and national policy-makers to develop “better practice” in support of creative industries. The main task of this platform is to steer and further promote the European Creative Industries Alliance through the open method of coordination. It will analyze, benchmark and engage in mutual policy learning in the areas of the concrete actions of business and innovation support; access to finance; cluster excellence & cooperation; and links with other sectors.

To this end, the Alliance is expected to prepare policy recommendations and elaborate concrete master plans and roadmaps for implementation that will form the basis for a full roll-out of large-scale actions through regional, national and European programmes in support of creative industries in Europe with a view to facilitating the development of world-class creative industries clusters that can reinforce the innovation potential of regions in Europe.

The overall mandate of the Policy Learning Platform is to engage in strategic discussions on policies in support of creative industries. It shall produce a mid-term and final report to the Commission presenting a strategy for policy action to support creative industries in Europe. To this end, the Policy Learning Platform will:

  • Establish a policy dialogue and peer review to leverage existing policy measures, such as from Structural Funds and other European programmes, in order to design better policies to support creative industries and to facilitate spill-overs into other industries;
  • Design concrete master plans and roadmaps for future actions on the basis of the monitoring and validation of the results of the concrete actions of the Alliance;
  • Develop joint activities and transnational cooperation at policy level;
  • Facilitate collaboration with other stakeholders and initiatives at regional, national and European level;
  • Promote the activities and results of the European Creative Industries Alliance as a whole including through the maintenance of the public web portal;
  • Inform SMEs about existing and new support measures for creative industries enterprises.

3. Composition of the Policy Learning Platform and its working groups
To achieve its objectives, the Policy Learning Platform need partners with a strong commitment towards creative industries. The ambition is to involve Europe’s most committed regional and national policy makers into this initiative. These are those that support or want to support innovative creative industries as a matter of priority. The Policy Learning Platform must seek to gain active support from the highest level of the most experienced and committed “movers and shakers” in this field; at the same time it must show its openness towards a wider stakeholder community.

To this end, the Policy Learning Platform will be composed of around 25 members, representing a mix of national and/or regional authorities or organisations supporting creative industries as well as up to two sectoral or sub-sectoral European associations in the field of creative industries. Six founding members from Amsterdam, Berlin, Catalonia, Milan, Nantes and Tampere – the ECIAP consortium –have been selected through a call for proposals to establish and coordinate the Policy Learning Platform. The lead partners (coordinators) of the concrete actions shall also be members.

In order to draw upon a wider stakeholder community and build upon the best regional, national and European expertise and knowledge across Europe, the remaining members of the Policy Learning Platform shall be selected among policy-makers and organisations in agreement with the Commission services through this open call for the expression of interest for members published on the Alliance’s and other relevant websites.The task of establishing the Policy Learning Platform has been assigned to the ECIAP consortium lead by Amsterdam Innovation Motor as coordinator, who shall organise the process of setting up the Policy Leaning Platform in agreement with the Commission services.

The members of the platform shall give the Alliance a public face, present it at important relevant events, and proactively launch political debates towards the implementation of its recommendations with a view to achieving a high leverage effect. The platform shall elect a formal representative of the Policy Learning Platform, who would represent the platform externally and ensure the visibility of the political debate at the policy level.

It is expected that further external expertise will be involved in the specific activities of the Policy Learning Platform and that consultation of relevant stakeholders on the proposed recommendations and the roadmaps for policy actions will be launched. Representatives from the European Commission may also attend meetings and contribute to the discussions. Consequently, the specific activities shall not be viewed as closed groups, but as open fora for discussion. To this end, the ECIAP consortium might also consider to organise hearings with external stakeholders, experts and/or representatives from other groups or initiatives.

The six founding members of ECIAP will be responsible for the planning and organisation of at least 6 meetings of the Policy Learning Platform. They shall take place between June 2012 and December 2014. The agenda of the meetings should be agreed between the Commission services, the chairperson of the Policy Learning Platform and the coordinator of Amsterdam Innovation Motor. The ECIAP consortium prepares the agenda, ensures high-level input, invites and informs the members about the specificities of meetings. It is also their role to provide secretarial, coordination and support services to the Policy Learning Platform, including the organisation and moderation of the meetings; for launching relevant mini-studies, producing a proceedings report documenting discussions and outcomes for publication on the Alliance’s website. The working language of the Policy Learning Platform shall be English.

In order to assist its work, the Policy Learning Platform will set up a number of working groups to prepare individual implementation roadmaps for validation by the Policy Learning Platform and through consultation of external stakeholders. At least four such working groups will be set up: three working groups will correspond to the areas of the concrete actions of business support, access to finance, and cluster excellence & cooperation, and one horizontal working group will look at the industrial structure of creative industries & links with other sectors. The Policy Learning Platform may decide to set up a fifth working group in agreement with the Commission services.

The working group on better business support shall analyze in particular how innovation vouchers schemes can be best used to promote the wider use of innovative creative industries services by companies or organisations from other sectors. It should describe how these so-called “Type B voucher” schemes can be best implemented to effectively provide incentives for cross-sectoral cooperation of businesses.

The working group on better access to finance shall analyze how start-ups and businesses in the creative industries gain access to finance and what particular problems entrepreneurs face in this respect. It shall describe tested and validated actions that can tackle existing barriers to finance and growth of creative enterprises. The focus of the analysis shall not be on financing creative work or projects but on financing the setting up and growth of creative companies.

The working group on cluster excellence & cooperation shall analyze the extent and degree of clustering and networking within creative industries and describe different types of cluster and institutions that support cluster development. It shall look at the role of cluster support organisations to support incubation, growth and internationalisation activities of enterprises in the creative industries. The focus shall be placed on identifying the barriers, needs and possible measures for supporting an effective cluster management for cluster excellence& cooperation.

In addition, one horizontal working group shall look at the industrial structure of creative industries and its links with other sectors. It shall analyze and describe the industrialization and the value chain of creative industries – ranging from the creation of creativity and creative input to commercialization. It shall further investigate spill-overs and cross-sectoral linkages. This includes addressing not only the interactions between the creative industries subsectors(such as between the film-making industry, games and advertising), but also cross-sectoral linkages with other industries outside creative industries (such as with ICT and the experience economy that that builds on the interaction between creative industries, entertainment, leisure & sport, and tourism). The questions are thus how value chains within the creative industries are being disrupted and transformed and how creative industries subsectors transform each other and other industries.

The members of the Policy Learning Platform and experts participating in the specific working groups will not receive a remuneration or daily allowance for their participation in meetings. However, necessary travel and accommodation costs of members and experts will be reimbursed by the ECIAP consortium based on the general rules of the European Commission for such reimbursement. Assistance to be provided includes local transport and hotel accommodation, if necessary, for the members, providing the relevant material and documents necessary for the events and providing a contact point to the members.

4. Member profile and conditions
Given the tasks of the Policy Learning Platform, all members will be expected to have a deep understanding of industrial innovation policy development, with a particular expertise in creative industries. This will require an understanding of, and expertise in, assessing best use of policy instruments and activities, understanding policy rationale, understanding the European policy dimension and collaboration, and an ability to assess the best use and best value of given policies.

When selecting candidates, dimensions such as regional spread, gender spread of the expert nominated to represent the applicant organisation, and the distribution of expertise across sectors will be taken into account.
Candidates will preferably be policy makers from national and/or regional authorities, representatives of economic development agencies, innovation agencies and other innovation and business support providers. They can also be representatives of relevant sectoral or sub-sectoral European associations in the field of creative industries. Candidates are particularly welcome if they can show evidence of political support for their candidature.

Selection criteria
The following key criteria will be used for the evaluation of the applications:

  • Expertise in creative industries policy in terms of level and period of expertise; experts should have an outstanding and long term experience in the field;
  • Expertise in policy instruments and activities implemented at the EU level or with the potential for implementation across EU; experts should have an outstanding and long term experience in the field;
  • Candidates should preferably bring high-level expertise in assessment and validation of innovation policy;
  • Good understanding of EU and DG Enterprise and Industry’s industrial innovation priorities and recent strategies;
  • Be proficient in English both written and orally.

Requirements and Conditions
The call for members is open to representatives of organisations that are based in a country that participates in the Entrepreneurship and Innovation Programme (EIP) of the Competitiveness and Innovation Framework Programme (CIP). This includes all EU Member States, Norway, Iceland, Liechtenstein, Croatia, the former Yugoslav Republic of Macedonia, Montenegro, Turkey, Serbia, Israel and Albania. Through this call we aim to select a total of around 11 members.

Candidates are requested to submit the following details:

  • A short motivational note of max 500 words by the candidate’s organisation
  • A CV reflecting the professional requirements of this call (preferably inEuroPassformat – template available at http://europass.cedefop.europa.eu/en/documents/curriculum-vitae)
  • An application overview form (attached)
  • It will be an advantage if the candidate can show support from a public policy authority for his/her application. This should be in the form of a letter or an email.

 

Deadline
Deadline for submission of applications is Friday 29 March 2012. The selection procedure will follow immediately and a final list of candidates will be agreed in collaboration with the Commission’s DG Enterprise and Industry. Applicants can expect to be informed by around mid April 2012. An inaugural event of the Policy Learning Platform is provisionally scheduled for 14 June 2012.

The selected experts are expected to attend all relevant meetings of the Policy Platform (ca. 6) as well as the final public event. It is expected that some preparation for each meeting will have to be undertaken by the experts. Professional fees for this work will not be paid.

Experts will receive full coverage of their travel and subsistence costs for each 1,5 days meetings, within a reasonable limit. No first class travel costs are reimbursed. There will be no coverage of professional fees for attending the meetings.

The application, including the requested documents, must be sent electronically to eva@aimsterdam.nl

Form
Application (.doc) overview form Expression of Interest for members of the Policy Learning Platform of the European Creative Industries Alliance.