Please fill in the questionnaire: ‘Experience Economy’ as an Emerging Industry


In 2012, the European Commission Communication highlighted the importance of reinforcing cross-sectoral linkages for facilitating entrepreneurship and economic growth. It pointed to the need of establishing multi-disciplinary environments where businesses from different industries can meet in order to foster spill-overs. In this context, it has now announced the launch of a public consultation on the European 'Experience Economy'.

This public consultation is the follow-up to this announcement and has as the overall aim to better understand the relevance of setting up specific policy initiatives related to the ‘Experience Economy’. Its central objective is to understand whether the Experience Economy can be identified as an ‘emerging industry’ and how to support it in the best possible manner.

In general, emerging industries are driven by a transformative process taking place along the boundaries between different sectors. Such industries are accompanied by the creation and the reinforcement of cross-sectoral linkages between different sectors and their subsectors. The Experience Economy, when perceived as such an emerging industry, should thus not be considered as the general use of experiences that capitalise on building experiences for customers, for example to provide them with services that augment reality perceptions and stimulate their emotions and senses. Rather, the question is whether such dynamics related to emerging industries are also at stake for the Experience Economy.

Through this consultation the European Commission aims at collecting stakeholders’ views on:

  • how to better define the Experience Economy;
  • how strong the interactions between related industries are, notably cultural and creative industries, leisure and sport, tourism, entertainment and eco-industries;
  • which actors contribute to shape it;
  • what drives and what hampers its further development and the transformation process across various sectors.

The Questionnaire
The results from this public consultation will be used to prepare future actions aimed at promoting the emergence of new industrial value chains under Horizon 2020, the Framework Programme for Research and Innovation 2014-2020 or for specific actions under the Programme for the Competitiveness of Enterprises and SMEs (COSME) 2014-2020.

The survey will run from 12th of July to the 31th of October. A consultation report will be published following the end of the consultation. This questionnaire is divided into six sections and should take no more than 20 minutes to fill in.

Please click here to fill in the Questionnaire.

More information
For more information on the concept of the ‘Experience Economy’, please consult the webpage of this public consultation.