Presentations CIRCA online on Reinventing Creative Industries Research

6 MARCH 2013

CIRCA (Creative Industries' Research Centre Amsterdam) hosted 1 March 2013 an afternoon of presentations to introduce the concept of 'embedded research', in which innovative academic researchers cooperate with the Creative Industries sector. Watch the presentations held in Pakhuis de Zwijger in Amsterdam.

Carolien Gehrels, Alderperson of the City of Amsterdam (portfolio) summarized enthusiastic the Lessons for the City (see 1:26:50). “Amsterdam doesn’t only have a history of solving problems (take water), but also a future. Because Amsterdam focuses on people. Take art. The Dutch masters, like Vermeer and Rembrandt, painted ordinary people. They focused on people. That’s crucial in our slogan: “Iamsterdam.” Embedded research is necessary. It brings together the values and ambitions of the city of Amsterdam: knowledge, innovation and creativity. With a spirit of commerce. The CIRCA projects are showing that Amsterdam is a connected city and has a good balance of private and public powers. Amsterdam was complimented on this by The Economist in November 2012: “Amsterdam is considered the leader of the pack. Instead of coming up with a master plan it has put together what officials call a smart city platform, a combination of institutions and infrastructure that helps businesses, knowledge institutions and citizens develop and test products.” Because of the balance, Gehrels concludes, the creativity in Amsterdam can flourish.”

Watch the presentations:

The CIRCA Projects 2012-2013

  • Creative Communities & Social Spatialities. Researcher Boukje Cnossen Powered by UvA, Flight 1337, Volkrantgebouw/Urban Resort. Creative Communities & Social Spatialities
  • Designing for Emotion. Researcher Natalie Dixon Powered by UvA & Frog Design. Designing for Emotion
  • InnoVIz: Visualizing stories of App Innovation. Research and project development Olga Skp Powered by the UvA, Appsterdam & AIM. InnoVIz
  • Mycelium Rising Slow growth in urban development. Researcher Marieke Berkers Powered by the UvA & Mediamatic. Mycelium Rising
  • Understanding product valorisation (cultural, social and economic) within the creative industries. Researcher Sanne van der Beek Powered by UvA & Virtueel Platform. Understanding product valorisation
  • User-engaged Storytelling: Measuring and Optimizing User Involvement in the Production Process. Researcher Marc Stumpel Powered by UvA & SubmarineChannel. User-engaged Storytelling

Background
In November 2011, Jan Simons (University of Amsterdam; Media studies) and Sebastian Olma (Serendipity Lab) were asked to design a creative industries research program for the University of Amsterdam’s (UvA) Faculty of the Humanities. The outcome of their cooperation is CIRCA: a research program of the Faculty of Humanities of the UvA which mobilizes and innovates the humanity’s rich research tradition within the creative industries by adopting a new research practice: ‘embedded research.’

Embedded research entails the placement of researchers for 9-12 months in companies and institutions pertaining to the creative industries where they work as professionals. The objective is for the researcher to make humanities based research contributions to the development of a specific product or service.

Established partners of CIRCA so far include the Amsterdam Economic Board (previously ‘AIM’), Appsterdam, Mediamatic, Frog, Urban Resort, Submarine, Flight 1337 and Virtueel Platform.

About CIRCA
CIRCA is a research program of the Faculty of Humanities of the UvA which mobilises and innovates the humanity’s rich research tradition within the creative industries by adopting a new research practice: ‘embedded research.’ Embedded research entails the placement of researchers for 9-12 months in companies and institutions pertaining to the creative industries where they work as professionals. The objective is for the researcher to make humanities based research contributions to the development of a specific product or service.

For the duration of the project CIRCA and the relevant creative companies/institutions become project partners. The Faculty of Humanities acts as employer of the researcher. The partner company/institution is expected to contribute either financially or in kind. The researcher receives proper professional supervision and facilitation from the project partner. CIRCA provides excellent academic supervision in frequent one-to-one coaching sessions and research seminars.

The researchers are dynamic M.A.’s with rigorous analytic skills and a strong interest in the creative industries. Their projects depart from humanities related research questions/problems. Within the projects, academic and business interests are lined up and reinforce each other. The research results reflect the dual character of the project, for instance through the combination of a product/service on the one hand and an academic article and/or PhD proposal on the other.

Background information
Event CIRCA Presents: Reinverting Creative Industries Research: Agenda
http://circa-uva.tumblr.com/
http://circa.uva.nl/

Tip
Read: The Serendipity Machine by Serendipity Lab. In this book the Lab has developed a model that turns organizations into systematic facilitators of serendipity.
Credits: thanks to Jan Simons (University of Amsterdam) and the UvA to provide us with the video.