Policy Guidance Tool


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Decò Ter – Design and Competitiveness for the service sector

1. Introduction

Goals, results, timeframe, context and relevant actors.

Creativity and innovation are two of the traditional strengths of the Lombard economy. The DECò TER project fits into this context, created to help young designers to develop their careers in this sector. Decò Ter– DEsign è COmpetitività (Design is Competitiveness), is a project launched by the Lombardy Region – Head Office for Crafts and Services, with the aim of selecting innovative design ideas to realize their prototypes with the support of the Lombardy enterprises, prototypes that have been displayed at the “Fuori Salone” 2013 (satellite exhibition and events of Milan Design Week).

In this third Decò edition it is possible to count 70 young designers (both students and professionals) alone or in group, and 40 enterprises that are ready to help young designers to use successfully design as a leverage for competitiveness. The ideas are selected by a Technical Committee composed from design experts. The evaluation parameters consist in the aesthetics, communication ability and materials innovation.

The benefits of such a project are clear both for the young designers, who get a chance to create their designs and learn more about the business world, and the companies, which are able to deep into a rich pot of original ideas for new products.

Within the project 4 thematic areas have been selected :

  • urban furniture for commercial districts;
  • furniture for commercial spaces, public services and tourist structures;
  • packaging food & beverage;
  • enlightenment and road sign for public areas.

2. Cluster connection

This paragraph is to determine whether the project is linked to a creative cluster in this region and whether there is a link with other clusters.

Is this case part of a cluster?

No.

What type of cluster (digital, fashion, creative general etc), does the cluster consist of one type of (sub)sectors or is it heterogeneous?

Unknown

What actors does the cluster consist of?

Unknown

Who is responsible for this cluster? Is there a cluster organization?

Unknown

Are there other strong clusters in the area/region, and if so: are there exchanges between the creative clusters and the others?

Unknown

3. Role of government

This paragraph is to determine the role of (local/regional/national) government and policy in this case.

How important is the role of the government in this case?

Lombardy Region is the author and financial authority of this action. With the DECÒ project, the Lombardy Region hopes to promote a new culture that uses design as a competitive element in order to help businesses to introduce more innovative projects to the market and to give young designers an important national and international showcase for increasing their visibility.

What are the relevant policies that contribute to this case?

Unknown

What are the policy instruments used?

Unknown

Please pay attention to financing (total budget relevant to the cluster), percentage of government funding in the total budget available for this case and any other resources made available.

The overall fund for the project is € 500.000.

4. Role of private sector

This paragraph is to determine the role of private actors in this case.

In your case, what role(s) do private actors play and how important are they?

The role of private sector is represented by the 40 Lombardy enterprises (large and small) interested in new design contents. The companies have worked with the designers and supported the process to produce the items, permitting the creation of the prototypes.

Please pay attention to financing (total budget relevant to the cluster), percentage of government funding in the total budget available for this case and any other resources made available.

Unknown

5. Role of knowledge institutions

This paragraph is to determine the role of Knowledge Institutes (aka Schools, Universities etc) in this case.

Are knowledge institutions involved?

There has been no role of knowledge institution.

If knowledge institutions are involved, please describe their contribution (including financial).

Unknown

6. Successes and failures of the case

This paragraph is to determine what the success and fail factors are in your case. Please keep in mind that it is important for ECIA to find out whether it is context, financing, the various actors, change of policy etc.

Please describe the main success and fail factors, provide a clear description, limit the use of bullet points.

In this third Decò edition it’s possible to count more than 70 young designers, alone or in 17 work teams, and 40 enterprises. Overall in all three editions about 183 designer and 92 enterprises have been involved, with a total of 280 projects.

7. Replication potential

This paragraph is to determine if this case could be copied by another region, country or even Europe.

Would it be possible to replicate this case in another region? If so, in which region?

The case has been already replicated, as this is the third Decò edition. There is no doubt it is possible to replicate it also in another region or country.

What would be the conditions to do this?

Unknown

8. Finance model

Please pay attention to financing (total budget relevant to the cluster), percentage of government funding in the total budget available for this case and any other resources made available.

Unknown

If knowledge institutions are involved, please describe their contribution (including financial)

Unknown



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