The European Creative Cluster Lab is the think tank and beta site for new approaches and processes for creative cluster management in creative and traditional industries in Europe.

Description of the project - Aims and objectives

The main goals of this cluster partnership are to test and experiment new creative cluster management styles, instruments and infrastructure in a lab environment by:

  • Incubation, innovation and creativity:
    “We will analyse and describe innovation processes in creative industries and their relevance for clusters.”
  • New collaboration approaches between creative clusters:
    “We will test concepts and process schemes for new collaboration approaches between creative clusters.”
  • Cross-sectoral collaboration between creative and traditional industries:
    “We will pilot concepts and process schemes for new collaboration approaches between creative clusters and traditional industries.”
  • Managing creativity and creative Teams:
    “We will design and validate training concepts and coaching process schemes for creative cluster managers that are tailored to innovation processes in creative industries.”


To address the lack of methods and tools for innovative practice for cluster management in creative industries, the European Creative Cluster Lab will support cluster managements, especially in knowledge intensive sectors by helping them to improve their daily work. This will allow cluster organisations to offer better services to SMEs in their region. To this end, the European Creative Cluster Lab will:

  1. Test approaches and ideas for SME support services via creative industries clusters.
  2. Encourage creative industries clusters and entrepreneurs to actively participate in the activities.
  3. Support SME internationalisation activities.
  4. Gather cluster managers in the creative industries and encourage mutual learning processes.
  5. Connect creative industries clusters and other clusters in the partner regions and across Europe.
  6. Train cluster managers based on new training models customised for creative industries.

Actors involved

The European Creative Cluster Lab already succeeded in associating 50 organisations among creative and traditional cluster initiatives, regional support institutions, European projects and the like. These organisations have documented their interest in engaging and supporting the project by signing a letter of support. They are following and disseminating the project developments, providing input to and collaborating in the different activities.

Among the project supporters are ACCIÓ- Economic Development Agency,ARTI Puglia, Barcelona Design Centre, Barcelona Activa, Centrum Cybernetyki Warsaw, Cluster Creative Industries Baden- Württemberg, City of Copenhagen, Clusterland Oberösterreich, Creative Zürich, Eurometropolis Lille-Kortrijk-Tournai, Ministry of Finance and Economics Baden-Württemberg, Mazowiecki Sojusz Energetyczny Warsaw, Milano Metropoli, National Endowment for Science, Technology and the Arts (NESTA), Nord-Pas de Calais - regional council, Popakademie Baden-Württemberg, and University of Lille Sciences Humaines.

Expected outcomes and impacts

  • Improving cluster management for creative industries by supporting and linking 50 cluster all over Europe.
    Fostering cluster cooperation within the creative industries and cross- sectoral knowledge spill-overs – both regionally and internationally – by reaching 25.000 Creative SMEs
  • Developing new creative cluster support for creative SMEs by undertaking 10 pilot actions that are cross-sectoral, international and social community based.
  • Developing new cluster management tools and business models for the creative industries by compiling learnings and findings in a Greenbook that outlines new approaches for support to creative industries SMEs and instruments and tool boxes for creative cluster management.


“Architects, musicians, media artists and other designers have to cope with much larger uncertainties in the production and distribution than companies in other industries. Also, the number of small businesses and start-ups is above average. Thus sustainable networks play a more important.role. Cluster management tools, that engage effectively in this particular ecosystem, are still scarce. We will help to close this gap with our European Creative Cluster Lab.” Klaus Haasis, CEO MFG Innovation Agency for ICT and Media of the State of Baden-Württemberg.