5th Austrian CI report: Creative Industries as a Regional Factor

15 JULY 2013

Creativ wirtschaft austria has recently released its fifth Creative Industries Report, which focuses on the role of the creative industries as a regional factor.

Fifth Austrian Report Creative Industriesby cwaCreativ wirtschaft austria (cwa) holds as its remit the interests of the Austrian creative industries, both at a national, European and international level. cwa is an integral part of the Austrian Federal Economic Chamber. It is committed to developing the creative industries in Austria and creating linkages with other sectors. Moreover, it regularly publishes new researches regarding the development of the Creative Industries.

Fifth Austrian Creative Industries Report – Creative Industries as a Regional Factor
SUMMARY – Along with the current economical development of the creative sector, this report also focuses on regional aspects for the first time. It offers an insight into the potential available for and generated by this future-oriented field in rural areas. Communities and regions have the great opportunity to choose intelligent specialisation strategies that promise returns, both culturally and economically.So far, the city was considered to be the ultimate place for creative entrepreneurs. However, in the era of limitless communication rural areas can be the breeding place for progress under certain conditions. Regarding the dynamics of development sorted by region, the number of creative enterprises in rural areas – starting from a lower level – developed more dynamically than that in urban areas. In Austrian municipalities with a low population density, the share of creative enterprises increased by a dramatic 10 % between 2008 and 2010, as compared to municipalities with medium (about +8 %) and high population densities (about +6 %, not counting Vienna).

Read the full report.



Report 2010: Creative Industries and Value added system
SUMMARY – The Fourth Austrian Creative Industries Report (which was first published in 2010 by creativ wirtschaft austria) focuses on creative industries and the value added system. An essential economic function of creative industries is to provide enterprises and households with creative products and services. Alliances with other enterprises are of special relevance for the economy’s performance. Creative input often represents an important part of the service offered by other industries; they contribute to a more attractive presentation of products, they support the marketing efforts, and they improve business processes. By directly initiating innovations for their customers, “creatives” help to open new markets and develop chances of growth. Goods and services provided by Austria’s creative industries and used by other enterprises as intermediate steps of their production processes are worth approximately EUR 6.5 billion. This amounts to 3.8 % of the entire Austrian economy’s intermediate consumption. Goods and services for intermediate consumption supplied by creative industries are an important source for new ideas and inventive solutions for many industries. Very often, these are of higher importance than the business’s own creative activities. The interdependency of creative industries with other industries reflects in the respective shares regarding employment and value added. Indirect employment effects within the creative industries caused by the demand for their products and services result in about 60,000 jobs, i.e. almost 50 % of the number of employees in the creative industries as such.

Read the full report.

Report 2008: Creative Industries in the Innovation System
SUMMARY – The third Austrian Report on Creative Industries (which was first published in 2008 by creativ wirtschaft austria) focuses on the contribution of the creative industries to the innovation system. The creative sector is highly innovative and as such an essential factor for economic growth as a whole. Over three years, 60 % of all creative companies introduced new products on the market and 31% have established their own R & D activities. Half of all CI firms support their customers from manufacturing industry in introducing innovations. 58 % of the CI companies which offer such support for innovations contribute to the client’s innovation processes in the brainstorming phase of generating ideas. 57 % start with the market introduction, respectively implementation of innovations. 48 % contribute to the design and shaping of innovations. Relatively few CI companies (namely 32 %) support their clients’ innovation processes through R&D and technical services such as testing, inspecting or preparing for production or marketing.

Read the full report.