CityLogo report on Innovative City Branding in Europe

14 JANUARY 2013

CityLogo has published its inception report on innovative city branding in Europe. The report, which is entitled "CityLogo: Innovative place brand management", is accompanied by the slogan 'beyond the marketing approach'.

The report can be downloaded here, but a digital copy can also be read below:

About CityLogo
CityLogo is a EU large-scale project that is part of the URBACT programme. It is a transnational learning experience on citybranding and -marketing in modern urban politics. CityLogo is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in the chain of strategic planning.
URBACT is a European exchange and learning programme promoting sustainable urban development.

Click here for more information on CityLogo.
Click here for more infromation on URBACT.