Nesta: Manifesto for the creative economy

23 APRIL 2013

Hasan Bakhshi, Ian Hargreaves and Juan Mateos-Garcia wrote this manifesto for, on the future of the Creative Industries in the UK. The authors present the changes that must be made in order to protect this important cultural and economic domain.

Nesta Manifesto Creative EconomyThe Creative Industries comprise a considerable part of the economy in the UK and therefore, the future of this sector should be made as secure as possible. With this manifesto, an advice to policymakers, businesses, regulators and educators is stated to make sure that the Creative economy will prosper in the next decade.

Guard succes and creativity
The writers of the manifesto believe that there is a danger arising. The enormous amount of communication channels that arose in the last 15-20 years with the digital technology revolution are posing a challenge towards business models of the UK Creative industry. Businesses and institutions are struggling with digitization because it threats former success models. For instance, a big challenge is the copyright problem; there has been huge resistance to the copyright law to digital realities, but art should be protected. Facing problems like this, the future of certain cultural institutions or policies is uncertain. Changes must be made, not only in polic ymaking, but also in areas like the following:

- how the creative economy is taxed and how it is financed;
- the response of the subsidised arts and cultural sector to digital technologies;
- to the regulation of competition;
- and to the design of the school curriculum.

Important areas
The manifesto focuses on ten areas where they find policy needs to be revised and reformed urgently. The manifesto stresses these points as most important:

- The next generation of the web should be ‘truly open’. That means that the creative economy must be strong and stable, and abuse must be able to recognized and contested early by specialized authorities.
- Creative digital skills should be included in educational programmes, and should become just as important as maths and language in school.
- Policy information for entrepreneurs and innovation should be extended with detailed information on/for the creative economy.
- The large creative institutions that the UK holds (think of BBC, universities, museums and arts) should use the possibilities of digital technologies to te fullest.

Read on in the Manifesto For the Creative Economy by H. Bakhshi, I. Hargreaves and J. Mateos-Garcia (pdf)

Update: an executive summary of the manifesto is now available. (pdf)