Trend barometer of the culture / creative industry

8 APRIL 2013

In collaboration with ecce and directed by Prof. Dr. Julia Frohne, nine students of the International School of Management Dortmund (ISM) have developed a trend barometer for the situation of the culture / creative industry in the Ruhr metropolis.

Studenten ISMBy means of an online survey, the ISM students analysed the market of the culture/creative industry in the Ruhr metropolis. On the one hand, this analysis was meant to check on industry development and employment situation of the culture/creative industry in the Ruhr and evaluate the current status. On the other hand, the intention was to present strategic targets within the industry and to filter out future trends.

Key issues
The online survey, sent to ca. 6000 companies of the regional culture/creative industry, dealt with the following issues:

1. Will the Ruhr become an increasingly important area for the culture/creative industry?

2. Is the general positive economic recovery also perceivable in the culture/creative industry in the Ruhr – and if yes, which impact does it have?

3. Will the culture/creative industry in the Ruhr become an increasingly important employer?

4. Which priorities and trends are considered especially important for the culture/creative industry, and which differences between the various industries do exist?

5. What kind of supportive measures are necessary for the further development of the culture/creative industry?

6. Did the capital of culture RUHR.2010 generate any incentives regarding a sustainable development of the culture/creative industry?

7. Are the Kreativ.Quartiere considered an additional contribution to a further development of the location Ruhr metropolis?

Results and barometer
Evaluating the survey, the students achieved some promising results: as far as the economic development and the employment situation of the culture/creative industry in the Ruhr are concerned, the total revenue has been constant or even increasing in 2010, with (among others) the market segments of software, games, and design being the ones with the highest growth rate.

Using the trend barometer, the students concluded that the Ruhr can compete with other metropolises: its geographic positions, the affordable rents, and its urban agglomeration structure make for attractive business conditions. So, there are positive prospects regarding the future of the Ruhr as a location for business.

Prof. Dr. Julia Frohne presented the results of the trend barometer in the Dortmunder U at the annual conference of the culture/creative industry on October 20 2011.

Download trend barometer here (German; pdf)

More information
Read more on the ecce and Culture Action Europe websites.

Credits
Photo: ISM Dortmund
Text: www.e-c-c-e.de